http://www.snakesonablog.com/
http://www.youtube.com/watch?v=amYzBQMT4VI&feature=related
Snakes on a Plane, otherwise known as the first and last time movie executives ever listened to fans on the internet, was released in the Summer of 2006. To make a not very long story short, the internet world got word of a new New Line Cinema movie in production called Snakes on a Plane. The title of the film mixed with the charismatic Samuel L. Jackson created an unheard of amount of internet buzz. Such buzz was odd since the movie did not come from another source with a pre-established fan base. Yet a huge cult following began. Fan sites and blogs (including the above snakesonablog) began sprouting up. One fan created a trailer with a fake Samuel L. Jackson saying the now infamous line "I want these motherf*cking snakes off this motherf*cking plane." Shockingly, because of the internet hype from fans, the producers went back and shot 5 extra days of footage, of course adding the famous line and changing the film from a PG-13 rating to R. So now these executives thought they were very hip and smart for listening to the internet fans who would now be so happy they would flood the theaters to see the film. Of course that did not happen. The film was a box office failure ($34 million domestic). Hollywood learned to never again trust random fans on the internet. I'm not sure if this is a good thing or a bad thing. Although that Samuel L. Jackson line is still pretty priceless. Nevertheless, the power of fans and the internet was shown to the world.
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