Hey all,
I thought some of these articles may be relevant for today's discussion on consumer branding/marketing and the larger ideological threshold of corporate activism through a brand and embodiment (ie: case study in looking at American Apparel).
American Apparel has begun an ad/marketing/activist campaign on legalizing immigration in the U.S. ("Legalize L.A.").
Here are some articles- I will post a clip to watch as well; however, I recommend taking a look on America Apparel's website- paying attention to the construction of a particular identity brand that revolves around the notion of "borderless."
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This article has a lot of flaws (mostly because of how polemically it's written mixed with a very strange target that language is meant to affect), but I think it is an interesting corollary to the corporate activism as well as the idea of wearing your views (Legalize L.A., but also related to the earlier Seabrook chapter about wearing a brand in general).
ReplyDeleteIt's tangential, but still mildly interesting. On lifestyle activism...
http://openleft.com/diary/13032/selfdelusion-and-the-lie-of-lifestyle-politics-core-dilemmas-of-community-organizing
And for pure fun...
http://www.youtube.com/watch?v=AwzN4633mpI&feature=PlayList&p=F86FDE4D23397E9A&playnext=1&playnext_from=PL&index=76