Austrian artist Albert Exergian has created a series modern art posters inspired by (primarily) US television shows, thus elevating fan art from internet fan sites to gallery walls. Fundamentally these prints are no different than the hobby art created by fans around the world, but these pieces are to be taken seriously as the description of the series points out. “CREATED OUT OF A LOVE FOR POSTERS, MODERNISM AND TELEVISION, THERE WASN'T A CLIENT OUT THERE TO COMMISSION SUCH A JOB SO AUSTRIAN DESIGNER ALBERT EXERGIAN WROTE HIS OWN BRIEF AND CREATED THIS SELF INITIATED SERIES OF POSTERS THROWING ALL OF THE ABOVE INSPIRATIONS INTO THE CREATIVE MELTING POT.” (http://www.blanka.co.uk/Art/Exergian/Iconic_TV)
The implication is that a certain class would be uninterested in commissioning such art, but instead of implying this series is low-brow it is imagined as innovative. The artist takes a symbol of each show and creates a graphic and modern representation of popular television programs. These pieces should be valued as they are not products of hysterical and feminized fans, but these pieces are instead a product of a designer and fan of “modernism and television.” The artist is unique in his love for television. These posters are inherently “masculine” as they are not easily accessible, they are removed from the market (as they have not been commissioned), they are auratic, and there is an implied labor occurring outside of the home. Traditional fan art instead is devalued in it’s feminization as it is widely available and accessible, unproductive, emotional, and an implied hobby-like labor occurring in the home. Exergian’s labor is productive as it’s use of modern graphic design can enter a high-art sphere and available for purchase, whereas traditional fan art is inherently unproductive as it will remain monetarily valueless and a product of low-culture.
No comments:
Post a Comment