some of you guys may remember when this commercial first came out. I don't consider myself to be a really emotional person, but sometimes a commercial will move me more than the actual show I am watching.

this one too:





"consumption create fantasy worlds that offer to the modern individual a variety of identities, vicarious experiences and emotions"

"emotions frequently entail a sense of urgency --they compel one to action. Emotions are not to be equated with action, but compel us to it"

from Eva Illouz's essay, Emotions, Imagination and Consumption

yeah... I agree with what Illouz says and I found The Persuaders really interesting as well as the new(-ish) advertising strategies that target a consumers emotions, however the doc never says how effective these techniques are. Some commercials literally make me tear up but I don't have any desire at all to buy their products. From reading Pearl's post, I think her presentation tomorrow will go into this but I think it would be interesting to see how many of us have made purchases based on commercials we have seen.